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Estée Lauder (businesswoman)
Estée Lauder (; July 1, 1908 – April 24, 2004) was an American businesswoman. She was the co-founder, along with her husband, Joseph Lauter (later Lauder), of Estée Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on ''Time'' magazine's 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988.
==Early life==
Lauder was born Josephine Esther Mentzer in 1908,〔〔https://familysearch.org/ark:/61903/1:1:V9BT-YX3〕 in Corona, Queens, the second child born to Rose (Schotz) Rosenthal and Max Mentzer.〔(''Business Builders in Cosmetics'' ). Jacqueline C. Kent. The Oliver Press. 2003. ISBN 1-881508-82-X.〕〔()〕 Her parents were Hungarian Jewish immigrants.〔〔https://familysearch.org/ark:/61903/1:1:MVM3-4MB〕〔https://familysearch.org/ark:/61903/1:1:X4PK-1F2〕 Rose emigrated from Hungary to the United States in 1898 with her five children to join her then husband, Abraham Rosenthal.〔 But, in 1905, she married Max Mentzer,〔 a shopkeeper who had also immigrated to the United States in the 1890s.〔 When their daughter was born, they wanted to name her Eszti, after her mother's favorite Hungarian aunt, but decided at the last minute to keep the name "Josephine", which they had agreed upon. Immediately though, the baby's nickname became "Estee", and which is what she grew up responding to. Eventually, Estee grew into an adult and when she launched her perfume empire with her husband, she added accent marks to make her name sound French and began pronouncing it the way her father pronounced it in his Hungarian accent. Eventually she attended Newtown High School in Elmhurst, New York. But much of her childhood was spent trying to make ends meet. Like most of her eight siblings, she helped out at the family's hardware store, where she got her first taste of business, of entrepreneurship and what it takes to be a successful retailer. Her childhood dream was to become an actress with her “name in lights, flowers and handsome men."〔〔Majoroszog Journal, May 2012, Edwin Herzog〕
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